Northbound Strategy, a Murray-based public affairs and strategic communications firm, has promoted Shalise Obray to communication director. She will set strategic direction for client communications campaigns, oversee message development and content strategy across Northbound’s client portfolio, and continue to guide the firm’s production team as the company’s client roster grows. Obray joined Northbound Strategy as producer, where she built and led the firm’s end-to-end production process for video and communications content, serving as the primary point of contact between clients, stakeholders and the Northbound team. Obray, who also serves as communication director for The Presidents Forum, brings a background in communication strategy, government relations and stakeholder engagement to her expanded role at Northbound. In that parallel role, she leads thought leadership campaigns and coordinates with institutional communications staff to maintain a consistent, authoritative voice for the organization. Obray earned a B.A. in political science from Brigham Young University.
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